Contemporary marketing is all about digital tools. You need to know which to use, and when. It does not require a fortune, but it does demand prudent decisions. Your focus should be increasing your search engine ranking, to help generate traffic and increase sales. One of the ways of optimizing your SEO is through Backlinks.
A backlink is a link from one site to another. SEO tools use backlinks as a ranking signal. When one link takes you to another, it implies the content is valuable, thus increasing the website’s ranking.
How does a backlink work?
Backlinks are essential for SEO algorithm, and website’s growth strategy. Backlinks are a way for websites to communicate with one another. Search engines find new content by visiting pages they are aware of. Since, chances of a search engine to visit popular websites are higher than the less popular one’s, backlinks can help you get discovered with the help of popular websites.
So Many to Choose From
There is a wide array of backlinks to choose from. Here is a list of few.
Editorial Backlinks
In a newspaper, editorials are written to inform. In backlinks, editorial links result from editorial mentions. It means, another website refers to your website and shares the link as well. It can be included as
A citation, by using your link as a source of information, or giving you credit for something they borrowed from your conten
To get editorial backlinks you need to create strong content marketing, with quality content.
Guest Blogging Backlinks
As the name implies guest blogging backlinks is associated with guest writers and guest posts. When an individual submits a post as a guest, they are allowed to share an editorial backlink with their article. It helps to build trust with the help of powerful and renowned publications.
Three variables determine the value of your backlink and its effect on your website.
- The quality and authority of the linking site: whether the website is popular among users, its credibility, and overall image.
- Does the linking site encode the link with “follow” status, so that full value is granted to the link in terms of SEO?
- Location of the Link. Where does the link lead to? On which page will the link open up? Will it go to your home page, or the page specifically designated to the linking website and topic being discussed on it?
Business Profile Backlinks
It includes creating digital profiles for your organization on sites that list businesses. These include social media, review sites, and industry directories are most common ways of posting business profile backlinks.
Free tool Backlinks
Another method of attaining SEO’s attention is by creating an asset that you can include in your services. In simpler terms, you can offer some opportunity, or discount to the users for purchasing a particular tool. You can use this tool to encourage backlinks and promote your website in relevant sites.
Comment Backlinks
It is common knowledge that commenting on social media has become common practice. Not only social media, organizations also provide comment section in their websites to get customer feedback. Usually they have a word limit, but these comment boxes allow you to post a link. Spammers usually exploit it to an extent that people have developed a negative connotation. However, genuine comments can garner people’s attention.
The key is not to get carried away. Overusing Comment Backlink strategy can drive audience away.
Newsworthy Press Releases Backlinks
We live in an age of information. Anything can go viral as long as it grabs attention. For a business, newsworthy announcements such as an upgrade, new product release, a campaign etc can serve as a foundation for your marketing tactics, while helping you generate backlinks from those publications.
Conversely, you should avoid creating and posting irrelevant press releases. It might come off as a spam and negatively impact your SEO. If you are putting effort, then direct it correctly.
Paid Backlinks
You might be willing to invest in your marketing and SEO. However, you need to be wise when investing in your SEO. Search engines are designed to assess your website. They crawl through your content, and analyze its popularity with other brands. Paying for links for upping your SEO game, you will not get value for your money.
Low Quality Directory Backlinks
Sure making a profile on every little platform sounds like a lot of fun. As fun as it may be, it needs your unconventional time, without reaping much fruit. A directory that is unrecognized or notorious can cause you to lose customers.
Building a BackLink Strategy with Ternion Solutions
Backlinks help with three major things. They raise your rankings in SEO. A backlink can help you get discovered faster. A backlink can also generate referral traffic on your website.
However, not all backlinks are helpful. Some may require more time and money but produce meagre results. Ternion Solutions can help you plan out a sound Backlink strategy that can assist you to understand the value and importance of each backlink. They can help you in figuring out which backlink will suit your business needs and demands.
Concluding marks
Backlinks is a smart way of generating traffic on your website and improving your SEO ranking. However, with the wide variety of backlinks, it is easy to get lost in the herd. Your focus should be on establishing a wise backlink strategy that will optimize your business and increase your brand’s popularity. Ternion Solutions assists you in resolving the issues you might be facing, and alleviate the doubts you have regarding your backlink strategy. Their team of professionals can formulate the plan for you so that you can get the best of internet marketing.
