Businesses use lead magnets as incentives to get information from prospects. Lead magnets offer downloadable content, eBook, video, tutorials and newsletters, among others.

Does your Business Need a Lead Magnet?

Lead magnet is concerned with generating leads online. Simple.

Since emails are a personal thing, people will not willingly give it to you, without you making some effort for it. They need an incentive. They want to be sure you are committed. As a marketer and business, it is your responsibility to give them a convincing reason to share something so intimate with you.

Lead magnets can help in the following ways:

• It turns visitors to subscribers
• Provides easier access
• Demonstrates the brand’s expertise

Here is a list of Lead Magnet Strategies you can use

Check List

Check lists are one of the most popular lead magnets. They are easy to consume. They combine a lot of elements into an actionable list. Additionally, they are easy to create. One can summarize their blog posts as a checklist and convert it into a “content upgrade”, and combine them into an option form. It will significantly improve your conversions.

Toolkit

Toolkit is another popular lead magnet. It piques interest in people, as they want to know the tools professionals use. Additionally, by becoming an affiliate for a toolkit you can generate extra revenue for your business. 

Web App 

It is a free tool available on the website. It requires the users to signup and login through their email. 

Resource List

Resource list is immensely valuable as they are time efficient. You save users research time by providing them with a list of all the best stuff put together.

Calendar

Calendars have always been the most famous means of lead generation. Even in conventional marketing. You can offer a calendar that resonates with your business. For instance, a health website can provide a calendar with diet plans. This way, users will have a pre-mapped meal plan for them.

Generator

Generators provide an easier way of creating certain things. A health website can generate their diet plan, or ideal weight according to their BMI. Or generate a name based on the characteristics the customers provide. This way, the consumers do not have to do much of the thinking.

Recipes

The internet is bombarded with recipes. It might, therefore, not seem like a bright idea. Nevertheless, people will readily opt for curated recipes. A health website can offer special recipes to their customers looking to lose weight, delivered straight to their inbox.

Tutorial

Tutorials include content that teaches people how to perform certain tasks. It could be a PDF download, or a video. It can include a wide variety of options. Such as tutorial on how to use Adobe Photoshop, or how to prepare a certain recipe with limited supplies, etc.

eBook

eBooks are another way of generating lead. It could also include booklets. People who enjoy reading, will be attracted. However, those who are not much interested in book reading, might also download it, considering it is free.

Guide

Guides are similar to ebooks. They are a bit difficult to create as well. On the other hand, guides can educate people on how to use your products, and explain to them each component that was put together to create the item you are selling.

Free Coaching Session

You can also offer a free coaching session. A health website, for instance, can coach people on how to create their own diet plan, in exchange for their email address. 

Giveaway

Giveaways have grown in popularity over the past couple of years. They are the most effective lead magnets as well. People love to win free stuff. You can offer a sample of your product, or an accessory that goes with your item. It incentivizes the people to share your page, and their email with you. 

Desktop Wallpaper

This might require some extra effort from your part. However, you can hire a designer to create wallpapers that your customers would enjoy. You can even offer them a customized desktop wall paper with your company’s logo imprinted in the corner. It will not only increase your lead, but also help your popularity growth. A wallpaper can serve as a constant brand reminder. This can impact the psychology of the customers as well, and leave a positive impact of your brand.

Mobile App/Game

Cellphone applications and games are the easiest way for acquiring email addresses. If they find the game interesting, they will share it with their friends, giving you more email addresses.

For applications, customers will need to provide their email address or phone numbers to create a free account and use your app. You can send them emails from time to time to increase their engagement.

Challenge

Challenges are fun and impressive. It motivates people. For instance, you can challenge the customer to finish a tutorial in 30 days, or lose a certain amount of weight in a month. 

This is a genius lead magnet. It makes the offer compelling due to their end date urgency. They build brand awareness and create a sense of community among people.
Facebook Group

Facebook groups are an impressive lead magnets that guarantees success. It demonstrates a sense of community among people. Private Facebook groups can offer certain secrets in emails to people. Such as healthy living for pregnant women. Or, hidden features of a laptop, or application.

Free Trials

Sometimes customers want to get a glimpse of your product, or service. You can provide free 7 days trial to customers. It gives you a chance to exhibit your services, while getting access to customers’ email addresses.

Conclusion

Lead magnets give businesses a chance of establishing intimate connections with their customers. There are several ways of implementing successful lead magnet strategies. You can offer challenges, free trials, webinars, e-book, or web app, depending on the nature of your business. It will assist in bolstering sales, and generating a loyal set of customers, whom you can directly contact through email.