Newsletter has the uncanny power to direct traffic, and increase conversions on a drastic level. You just need to know how to tap that power and make full use of it. 

Personally, I would prefer getting professionals to write a newsletter. After all, the receiver needs to understand the message clearly. Still, with the right tools you can easily whip up an impressive newsletter your customers will love.

Benefits of Newsletter

Email newsletters are an indispensable communication tool for any business. It is monumental in building relationships with your customers.

1. You can promote your products or services through newsletters.
2. Newsletters are a great way for providing updates to customers about your company.
3. You can highlight the best content through newsletters.
4. Newsletters can be instrumental in building customer loyalty through steady engagement. 
5. Newsletters generate recurring traffic to your site.

How Can You Write an Impressive Newsletter?

To write a newsletter you need to consider the following things:

1. Defining the goals of your newsletter
2. Create your Newsletter Email List
3. Remind the Visitors to Sign up For your Email Newsletter
4. Create the Newsletter to Match with Your Brand Identity
5. Jump to the Point
6. Include Links to your Social Media Profiles
7. Do Not Forget Calls to Action

Defining the Goals of the Newsletter

Start by signifying the goals you have for the newsletter. It should be a well thought out email marketing strategy to secure long term success through your newsletter. It should not be just a notification your customers receive every week or month. 

Ask yourself a couple of questions before penning down the first draft of your newsletter:

1. Who is my audience?
2. What are the aims and objectives of the newsletter?
3. What will my customers get from this newsletter? 

Create your Newsletter Email List

You need to create a newsletter email list. This way you can categorize your audience and develop a newsletter revolving around their needs and wants. It will bring clarity to your newsletter. 

To create a newsletter email list you can develop signup forms. These forms will get you the audience who is interested in getting acquainted with you. Do not push those forms on to the audience. Place them strategically on your website. Find the right balance between giving the audience as many options of signing up, and the user experience. 

Remind the Visitors to Sign up For your Email Newsletter

You should find ways to motivate and encourage more signups by the readers, and visitors. Make the subscription form highly visible, and make it interesting. You can offer them a few souvenirs like ‘limited time offer’, “10 percent off on first purchase”, etc. It will not only get your more subscribers, but drive people to purchase from your brand.

Create the Newsletter to Match with Your Brand Identity

To make your newsletter more recognizable and aligned with your brand you need to include your logo in it. The subscribers will know and remember the logo and immediately know the email is from you.

You can also use colors and fonts that are cohesive with your website and logo. 

Jump to the Point

Newsletters should not be unnecessarily verbose. Use the inverted pyramid style, where you put the most important information in the start, followed by relevant information and explanations. People no longer have the time or interest in reading long email newsletters. Heck, I find reading long text messages from my loved ones boring. Therefore, just jump to the point, and mention the details in the following paragraphs.

Include Links to your Social Media Profiles

Your newsletter should be wholesome for the reader, and for you. Consider it as a part of your digital marketing strategy. By including links to your social media handles, like Facebook, Instagram and Twitter etc. you increase traffic on other channels accounts as well.

Do Not Forget Calls to Action

Calls to action or CTA play a pivotal role in getting readers to visit your site and convert. The CTA option should be aimed to get the reader to perform a certain task like, “click” on a link to your website that would drive them to make a purchase. 

CTA is responsible for driving traffic to your website, generating sales and getting shares on social media handles. 

While making a CTA for your newsletter remember the following important points:

1. Choose a unique color. For instance if your newsletter follows a color scheme of blue and white, the CTA button could be red to make it stand out from the rest of the newsletter.
2. Use words to motivate the readers to take the particular action.
3. Place the CTA button in a place that is easily visible to the readers.

Conclusion

Email newsletters are great. They are pocket friendly, and you can reach to your audience regardless of their geographic location. Newsletters are especially important for increasing traffic on a website, and increase sales. 

They keep the target audience up to date with all the updates of your brand, new products, and sale offers. Writing a newsletter can be time consuming, chiefly when you have no experience in writing one. You can start by organizing the email list. Assess your target audience and understand the goals you wish to achieve with the newsletter.

Still, if you want professionals to handle your newsletter, Ternion Solution can help you kick start the newsletter for your business.