Social media is all the buzz today. From the elderly, to young children, everyone is obsessed with social media. Regardless of the size of your business, social media is essential for your business. Social media lets you connect with your customers. Increase awareness and thus boost the leads and sales. Social media shows technology and evolution. Brands who do not have social media presence, are more likely to fail. However, creating a Facebook page is just the tip of the ice berg. You need to be invested to enjoy its benefits. A simple Facebook or Instagram post can help you defeat your competition.
Creates Brand Recognition
With a few steps, you can create a social media post, which can result in massive sales. As compared to traditional media, social media has the benefit of being prompt. Within a few minutes your post can reach millions of people. Hence, your brand can recognition anywhere in the world, regardless of your geographical location. Brand awareness and recognition are the crux of business growth. People usually go for brands they are familiar with. And social media can help you get that sense of trust and familiarity with the target audience.
Gets the People Talking!
An innovative Instagram post, or Facebook cover photo can go viral in an instant. It can become the talk of the town. No, no, it can become the talk of the world. People might start leaving reviews on your page, and give you feedback on your post. It might also drive them to make a purchase. You can use this opportunity to engage with your audience. Apprise them of your product and the story behind the post.
It Saves Money
Traditional marketing strategies such as print media advertisements can be heavy on your pocket. It also reaches only a limited amount of people. Conversely, social media post is quite cost effective. You do not necessarily need to hire an expensive graphic designer, or social media expert to create an innovative post. If you are a bigger brand, marketing costs can cost you millions of dollars. A simple Facebook status, or a Tweet can reach hundreds of people, and inspire millions.
It is Time Efficient
When posting an ad in the newspaper, or a magazine, you have to assess your target audience. You are also required to know whether your choice of print media would reach the target market. Social media does not work like that. It has the tendency to attract newer audience by dint of a simple post. Obviously, you would need to know your audience, but you are not required to spend hours just searching them individually and inform them of your post.
Tell About Your Brand!
Now a days, people are looking for connection. Something they can relate with. Through social media you can tell people about your brand. Make it more organic. Let people know about your brand’s journey and help them create a connection. You can post about your employees, their work experience to show people that your brand does not follow the hard end, or rigorous corporate ideology.
Opportunity for Exceptional Customer Care Services
Social media platforms come with the option of directly contacting with your customers. It also eliminates the process of lengthy emails, providing your address and contact information etc. Instead, with just one simple tap, a customer can communicate directly with the brand’s representative. It can build a strong relationship with the audience. Sometimes, customers would jot down their queries in the comment section below a post, making it easier for them to contact you. Social media gives you the opportunity for immediate response to your customers.
Build Customer Loyalty
Another major benefit of social media posts is building brand loyalty for minimum cost. Customers when follow and interact with brands theddy enjoy, they will become loyal. You can offer promo codes through social media platforms. Interact with customers by asking questions and pave the way for a thoughtful conversation. You can hold giveaways, hold fun competitions etc. to generate a huge fan following, and hence, loyal customers.
Keep Customers Up to Date
People usually do not visit websites that often. Habitually, they might login to their social media accounts at least once a day. Thus, you can use this opportunity to give people insight about your brand’s progress. A simple image post can be enough to tell people of your upcoming projects, or new product model. It also shows that your brand is active. People will trust a brand that is transparent and constantly updates their social media feed to keep people attached.
Easier Support for your Customers
As mentioned earlier, social media has eliminated the barriers between organizations and customers. Customers no longer have to call the customer service line, or write lengthy emails. They can easily turn to Facebook, Instagram or Twitter to find information. On the other hand, you can up their experience by a notch. Efficient support system can help your brand shine, and be recognized as a responsive and caring brand. You can create a system that would track customer comments on social media post, their complaints and questions. You should also hire a team of professionals that would respond promptly. Be helpful as much as you can. Get out of your comfort zone. Respect their privacy. If someone chooses direct messaging over publicly commenting, you should oblige. Listen to criticism and do not offend the other party. Receive any criticism with a positive response.
Concluding Remarks
These are a few of the benefits of having social media presence, and the magic of a single social media post. With time, you will realize that social media offers a wide array of other advantages as well. If you are committed to your brand and want to see it grow, social media can be your golden ticket to success.
