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11 Reasons Why Social Media Should be The Primary Marketing Tool for Every Small Business

Small businesses are usually in a quandary over which type of marketing strategies to invest in. They have a limited budget, which makes the...

AI-Powered Shopify: The Smarter Way to Sell

What is Shopify? If you do not already know what Shopify is, here is a brief introduction. Shopify is an online marketing channel which lets you...

FOCUSING ON MENTAL HEALTH AND WELLBEING FOR A STRONGER BUSINESS

The pandemic has affected the world on various fronts. It has halted economic growth, invoked isolationism and marred our mental health. While economic growth...

How Can You Leverage Foot Traffic to Translate into More Digital Sales in 5 steps?

The world is becoming digital. Many people, including myself, do not make in house purchasing as much as we did before. Now, I take...

10 Impressive Ways to Increase your Click Through Rate

A Click through Rate, or CTR is the ratio of clicks to impressions on a digital advertising campaign. It is calculated by dividing the...

Marketing vs Sales: Which One is More Important?

Are marketing and sales two sides of the same coin? Or is one more important than the other? There has always been a good...

THE ROLE OF ARTIFICIAL INTELLIGENCE DURING THE PANDEMIC!

The Covid-19 pandemic has affected every aspect of our lives. From health care professionals, to the society at larger, everyone has been impacted at...

The Ultimate Guide to Digital PR

SEO has come a long way. It is no longer limited to developing link building and search engine optimization strategies that would show instant...

UNDERSTANDING THE DIFFERENCE BETWEEN ATL, BTL AND TTL

Let’s talk about ATL, BTL TTL Proctor and Gamble in 1954 began to pay the advertising firms separately. It was a new strategy, as other...
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