Content Marketing

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6 Ways to Build Brand Authority With Content Marketing

Amna Sheikh - December 6, 2021

10 Impressive Ways to Increase your Click Through Rate

October 13, 2021

A Click through Rate, or CTR is the ratio of clicks to impressions on a digital advertising campaign. It is calculated by dividing the...

Marketing vs Sales: Which One is More Important?

October 12, 2021

Are marketing and sales two sides of the same coin? Or is one more important than the other? There has always been a good...

THE ROLE OF ARTIFICIAL INTELLIGENCE DURING THE PANDEMIC!

October 11, 2021

The Covid-19 pandemic has affected every aspect of our lives. From health care professionals, to the society at larger, everyone has been impacted at...

UNDERSTANDING THE DIFFERENCE BETWEEN ATL, BTL AND TTL

October 9, 2021

Let’s talk about ATL, BTL TTL Proctor and Gamble in 1954 began to pay the advertising firms separately. It was a new strategy, as other...

Why Should You Focus on Through the Line Marketing?

October 8, 2021

In one of my previous blogs I discussed the difference between Above the Line, Below the Line and Through the Line Marketing. Marketing is...

WOOCOMMERCE VS SHOPIFY: WHICH ONE IS BETTER FOR YOUR BUSINESS?

September 9, 2021

Starting an online business is hard. It becomes harder when you cannot decide which e-commerce platform to choose. WooCommerce and Shopify both have their...