Businesses can no longer blossom without having an online presence. However, having an online presence is not the end of the story, it is only the beginning. SEO demands clever planning and implementation for a prospering business.
Here are a few tricks you can follow to enhance the impact of your link building campaigns through SEO implementation.
Make a good First Impression
One thing you need to understand is that your traffic will be generated through first time visitors. These visitors might have found your website through SEO, or a lead. Nevertheless, you need to understand how their mind works. A new user is hardly to stay on your website if the loading time exceeds three seconds.
Thus, whether your campaign is PR related, content focused or promoting new products, invest in a sound SEO framework that will help users to connect and engage with your brand.
Users should be able to connect with your site seamlessly through a wide array of channels and sources.
Here is what you can do:
- Increase shareability. Make the site load faster. Display consistent content, especially for mobile audience. Consider the people who might come to your website through word of mouth, and social media channels.
- Optimize the campaign’s viability by improving the tracking. Focus on channel integration and long term link traffic.
Review your links
Conduct a backlink audit before undertaking the work to generate new backlinks. It will help to identify and quantify existing backlinks and determine the quality of your referrers.
It will also highlight the content that is popular among the audiences and give you a strategic insight to your weaknesses and strengths.
What you should do!
Focus on the following major points while carrying out an audit for your backlinks:
- How many external sites have you linked with your pages?
- Which external websites are linked to your pages?
- What is the quality of the external sites backlink profile?
- Which pages have already have external backlinks?
- Which backlinks result in 404 and 301 pages
There are multiple audit tools available on the internet that you can use for backlink auditing, such as Moz Pro Link Explorer.
Don’t forget to fix 404s and 301s
Don’t forget to fix backlink errors associated with 404 and 301. It can help to regain your link value and build a strong momentum for your campaign. Fixing these links increases the organic performance of the campaigns and improves the overall domain authority.
These fixes will reduce user connection time and enhance tracking the website data.
How can you fix backlink navigation errors?
You can fix these errors through the following actions:
You can start by assigning the 301 to pages going to 404. Match the page with like-for-like content. An old page about healthy living should not be redirected to shoes.
Also, ensure that the existing 301s are linked to the final destination. If possible, remove redirect chains to maintain their value.
Optimize the SEO for Social Media
You cannot survive without social media. Your business’s success heavily depends on your position on social media. Therefore, make sure to include it in your strategy if you want to reach a greater audience.
You can take the following steps for this purpose:
- Provide secure network connections. It will minimize the delays from referrals.
- Speed is of the essence. Improve page load times for your mobile users.
- Update the open graph data to improve social share-ability.
Consider the Security of your Website and of the Users
In a world where lives are becoming more and more public, security has become a privilege. Security is usually over simplified. It is not limited to achieving an SSL certificate. You still need to obtain the certificate. Nevertheless, the process is far more detailed and needs attention.
To optimize your security, you would often need server side updates to improve speed, quality of your connectivity and for streamlining the security verification procedure.
For handling social media platforms like Facebook, security layers can slow own your connection time, and impact the user’s trust. Therefore, remember, time is of the essence, especially for the performance of your campaign.
Upgrade your SSL for Reducing Connectivity Time
Make sure that your SSL certificate is using the latest transport layer security protocols, and are error-free. You can test the quality of the SSL by several tools. Usually tools are specific for each diagnosis. Sometimes your SSL will pass one tool test and fail the other. So take a layered approach.
You Should Run a Full Diagnosis for Enhanced Security Configuration.
Run a full diagnostic test of your security configuration. You can use the SSL Server Test for this purpose. It will give your site a grade and will assess a range of security indicators.
Google’s algorithm updates and Core Web Vitals have increased the importance of loading times, especially for pages accessed through mobile page. Keep an eye on your target pages in GA to determine any challenges that need to be addressed.
On-page SEO
Optimizing for the viability of the campaign
You are not creating links just for creating links. You have a goal to achieve. These business goals will drive sales, and increase your market presence, which will ultimately generate leads for you.
Review the Tracking
After building links, traffic to your page gives you the opportunity of generating valuable data for the conversions funnel. Tracking should be designed such that your data is supported by your business goals and objectives.
Do not undermine the business goals while designing the campaign. Update the tracking for the target pages to include metrics that resonate with your aims as well as the content.
Once the business metrics are in order, use the data acquired from link traffic to determine the performance and articulate it on other channels. You can use demographic data from users to determine the popularity of the website area wise.
Email signups can be used to reach an audience that follow you on Facebook as lookalike and custom audience.
Plan Ahead
Plan for the long term traffic that will be generated through your links. Come up with strategies that will keep the URL consistent and live for a long period. You can also use one of the following techniques:
Use enduring URLs
It entails that you should design such URLs that can be used in the long term as well. These URLs are mostly suitable for report sections, About the Company page etc. Such content lasts for a long time.
Do not add dates to these contents. Eliminating dates will allow for easier updates.
Permanent Pages for Recurring Campaigns
Sometimes you have annual sales, or launch an awareness campaign. These pages should be a part of permanent navigation so that you have an optimized, static page that only demands annual updating.
Instead of wasting time and effort in creating a page from scratch, you can just add some tweaks to the existing page and be done in a jiffy.
Avoiding links to PDFs
Let’s admit it. PDFs are only fun in college. No one has time to wait for the PDF to download and open it in a new window, just to read a few pages of content. So it is better to put the downloadable content into an HTML page, and build its links. Links to PDFs are tedious to read as well, mainly because of their configuration the HT-Access file.
Develop a Strategy for Inevitable Redirects
For short term campaigns such as promotions and sales you can dedicate a permanent page. It will help Google if you include a copy on both domains. Otherwise, Google might mistake it for a soft 404 error.
Concluding Remarks
Seo is essential for businesses to grow on the internet. Technical SEO can assist to garner backlinks, and connect with mobile users. It is of paramount importance that you maintain the quality of your connections. Maintenance is especially important if you have a secure network connection that will reduce delays from referrals, updating on-page SEO, enhancing speed for mobile users, and planning for long-term link traffic.
These carefully planned tactics can ultimately help you achieve your business goals, and brush up your profits.
