It won’t be an over the top statement if we say that technology is evolving with the speed of light. It all began from simple internet browsing and now, the world cannot survive without it. The internet has become the hub for marketing. Digital marketers are constantly on the hunt for new techniques and web designing elements to stay at top of their game. 

Organic designs that appealed to a large chunk of society, now seem obsolete and outdated. Designers are focused on functionality without losing creative touch.

Here are a few trends that you should keep an eye on in 2021

Faster Loading Time

Simpler times meant waiting for weeks to get the response back through snail mail. Only a few years ago telephone calls seemed like a whole project. Smart phones have changed the whole scenario of communication. Everything is available at the palm of your hands. People no longer need to wait for weeks to get a response, merely seconds. 

Time is a crucial factor for SEO as well. It is a priority. The faster your browser loads, the more traffic will you generate. More than three seconds, the visitors will leave and won’t return.

Personalized Content

Personalized content provides greater room for establishing a strong connection between the publisher and the consumer. A person sitting in the US will not have much concern for the weather patterns in Pakistan. Similarly, a person in Pakistan would not be interested in reading the fashion trends prevalent in Mexico. 

Content should be personalized. It keeps people coming back for more. It is particularly important for online businesses to help them easily access saved items, or liked products.

Voice Activated Interface

Texting is becoming obsolete. Typing into Google, we can easily make voice commands. Alexa, and Siri also work through voice commands. Web designing is taking this trend seriously. Voice user interface uses speech recognition to allow users to use their voice to interact with technology. It allows for efficient interactions that seem more natural.  

Accessibility and Availability

The Woke culture has paved the way for marginalized communities to get better exposure and experience. It is not a trend, it is the reality of 2021. Inclusivity and accessibility are the essence of woke culture. People with disabilities, and language barriers find it difficult to navigate through the internet.

A site that caters to the needs of every visitor is more than just a smart customer service strategy. It can boost your SEO and garner greater audience. Designing such a website is not that difficult. Using particular color contrasts, indicators and translation tools can prove to be extremely helpful.

Micro Interactions and Micro Animation

Although micro interactions might appear small and insignificant, they are crucial for user interface. The tiny animations enhance browsing experience and clear how certain functions are performed. They also bring life to the website making it feel natural.
Without micro interactions, websites would seem static and boring. When done right, micro interactions solidify a website’s overall image.

Organic Shapes

For the past few years, geometric shapes with sharp edges seemed to be the trend. However, organic shapes are seeing a return in 2021. Harsh lines and angles are gone. Round shapes and organic pattern give off a calm and soothing vibe.
They appear natural. Human figures, plant and flower shapes are the epitome of organic shape. Consequently, organic shapes reduce stress while increase concentration.

Minimalism

When websites were introduced designers focused on quantity, not quality. Developers would bombard their web pages with images, texts and everything was crammed into a small space. However, for the past few years, less is more has become everyone’s mantra. 

Also known as flat design, minimalist designs leave room to breathe. The website appears less cluttered and is easier to navigate. It increases productivity for the organization and the visitor. 

Minimalist website strips away ornamental layers and focus on improved typography. 

Bold Colors

White color has been used a lot in the past year. To keep it simple, many companies opted for white. However, bold colors in a minimalist design are going hand in hand in the year 2021. Bold colors enhance intuitive interaction and recognize-ability. They set the mood and atmosphere of the webpage.
They also help your product to stand out in the crowd. Vibrant colors are fun to use, but hard to implement. While contrast helps to increase legibility, high level of color contrast might not always work the way you want to. 

Thumb Friendly Mobile Navigation

As technology continues to grow, our handheld devices continue to shrink. Cell phones have basically become our secondary computer. Businesses should particularly keep this in mind while designing their websites. In 2021, especial attention is being given to thumb-friendly websites.
Thumb friendly websites consider ergonomics of a phone and how a person holds it. Usually the phone is resting in the palm of our hands, while we navigate using our thumb. A website in 2021 will focus on having an UI that will keep the thumb comfortable without you having to constantly shift your phone’s position.

Material Design

It is an Android-oriented design language introduced by Google. It combines theory, resources and tools for creating digital experiences. With Material Design we are able to tap into the best designing language and save time whilst doing it. Material Design employs colors and shadow to give a real world experience to the site’s visitor. 

Vintage Colors and Typography

Despite advancing in technology, our color palette in 2021 is going to reminisce our past. Simpler colors and vintage typography will create a bond with the visitors through nostalgia. Vintage colors coupled with a retro pattern result in an attractive look. Visitors feel welcomed and gives you the idea that you are exploring through the past: thus resulting in a trustworthy relationship.

Conclusion

Keeping up to date is essential with web designing. Constant updating let’s people know that you live in the present. It also tells that despite being virtual, the website is connected with the real world. 

Keeping these trends in mind while designing your website in 2021 will help you get a perfect combination of vintage designs, coupled with latest technologies.