What is Shopify?
If you do not already know what Shopify is, here is a brief introduction.
Shopify is an online marketing channel which lets you build your store online, and offline. Just like bloggers use WordPress, store owners use Shopify.
With Shopify, you can create your personal website, or sell in person with the Shopify POS.
Shopify offers a 14 day trial so that you can test it. It is great for people who want to understand and realize whether Shopify is really for them.
Shopify gives you a platform for running an ecommerce business seamlessly. It can be the stepping stone for creating your online presence. The online space provides you to showcase products, engage with your prospects and clients, accept payments and basically run a business electronically.
Shopify comes with two options:
- Shopify Lite
- Shopify Plus
What is Shopify Lite?
Shopify Lite offers you the affordable version of Shopify. The plan let you sell products on an existing webpage. If you already have a website, not hosted on Shopify, you can use Buy Button without needing Shopify’s assistance.
What is Shopify Plus?
Shopify Plus is for people who are willing to go the extra mile, and do not mind spending on the website. It is great for established, big brands, or brands who are looking to scale.
It comes with multiple advanced features such as higher priority customer care and support, and ability to handle higher order volumes, etc.
Understanding Shopify POS!
Shopify POS stands for Shopify Point of Sales. It is an application which gives you the ability to sell your products even if you are not online. You can sell anything at physical stores, pop-up shops etc. using the Shopify POS.
Payments are accepted through Android, iPhone and iPad using the POS app.
How AI will make Shopify Wiser?
AI is moulding the shopping experience in e-commerce. Artificial Intelligence collects data which improves the buying experience. The deep analysis increases the performance and output of businesses.
AI and machine learning helps you understand why customers engage with particular brands, their products and buy from them.
- AI Gives a Personalized Experience to Customers
- AI Provides Targeted Marketing and Selling
- AI Saves you Time
- AI Customer Support and Chatbots
AI Gives a Personalized Experience to Customers
AI collects data to understand buyer’s purchasing pattern. This way, you can engage with the prospects in a more personalized manner, which will drive them to make buying decision promptly and interact with your brand in more ways.
AI Provides Targeted Marketing and Selling
Targeted marketing acquired through Machine Learning and Artificial Intelligence gives you the opportunity and capacity to grow gradually, and exponentially.
You do not have to focus on the people who are not your audience. Instead, you get to target people who have higher chances of converting.
AI Saves you Time
Time is of the essence. AI lets you market your products quickly. It gives you targeted solutions which will save your time, and show you instant results.
AI Customer Support and Chatbots
Many renowned brands such as Facebook have appointed chatbots to provide instant support to the customers. This way, the customers do not have to wait for their query to be answered, and you get a satisfied customer.
AI Friendly Apps for Shopify
With AI you can reap greater benefits of using Shopify. AI and ML powered decisions and intelligent use of data lets you run your business at full throttle.
Here is a list of few apps you might find useful.
MophL AI
MorphL AI (with the capital L) gives you an in-depth access to various ML models which you can implement in customer’s buying cycle. You can drive decision-making process, and customer buying experience resulting in the growth of buyers
The app works on various models such as
- User search intent
- Shoping stag
- Abandoned carts
- AI based segmentation
- Recommendation
These models work on data accrued from the store traffic and customer behavior, without compromising any privacy.
Cost of MorphL
The app is available at USD 179 and USD 149.
Benefits of MorphL
MorphL comes with a wide range of benefits such as
- Easy access to AI features.
- Integration with Big and Google Analytics.
- The interface is modern and minimalist.
Drawbacks of MorphL
- It is not recommended for small stores.
- It requires constant help from a developer for seamless implementation.
Signifyd
The application is unique and extremely useful. It helps you to detect and protect you against fraud. Online stores are prone to abuse, and scams. Therefore you need to be diligent about the customers who come to your website.
This is what Signifyd is for. The app is powered by Big Data, AI and ML. Hence, you can keep a track of all the visitors and the purchases they have made online. You can even recover stolen items, and identify abusive customers.
The Agent Console gives you access to transparent reports of every order. You can find it on dashboard.
Cost of Signifyd
The app is a bit costly at USD 1500 per month.
Benefits of Signifyd
- Signifyd provides you a detailed summary of all transactions any customer has made.
- The interface is super easy to maneuver and easy to understand.
- Your brand is protected against any fraud, including manual reviews of experts on any issue.
Drawbacks of Signifyd
- The biggest drawback is the cost.
Active Campaign Email Marketing Automation
The AC Email marketing automation app is essential for your business. You can send customized emails to customers without having to spend hours. For instance, you can send email to a prospect who has abandoned their cart and bring them back through the email.
The ML aspects of the application can predict the most optimal time for sending emails to the customers.
Cost of AC Email Marketing Automation
The app costs USD 15 but comes with unlimited emails and subscriptions for three users.
Benefits of AC Email Marketing Automation
- The app comes with multiple features for email marketing.
- The crafted emails are time saving, and effective.
Drawbacks of the App
- The response of customer support is slow.
- The app is costly if you want more than 3 users to use it.
Conclusion
AI and Shopify go great together. If you are a business looking to digitalize your brand, and take full advantage of the changing technology, then Signifyd, AC Email Marketing Automation, and MorphL can be a great addition to your Shopify’s strategy.
They not give you access to increased protection, but lift the unnecessary weight off your shoulders.
Just keep your budget in mind before you opt for the apps you want.
