Content marketing is an essential part of your business’ success. It answers the questions of your audience. It is significant for trust building with the audience, improve conversions and for connecting with your customers. Especially in the age of social media and increased public awareness, consumers expect consistent and high quality content from their favorite brand.

Content marketing checks almost every box for your business. It is useful for

• Bringing prospective customers to the website
• Engaging customers 
• Generating leads
• Enhancing customer journey
• Driving sales
• Providing post-sale care.

Here are eight amazing tactics you can employ to get the maximum benefit from content marketing:

Build Targeted Landing Pages

There are several benefits you can accrue by building targeted landing pages. It offers users specific and well categorized content which matches their place in the customer journey. You can create landing pages aimed at a particular keyword; something the customers might be passionate about.

It does not mean that you should start bombarding people with various landing pages. Do your research! Think strategically about the keywords and build the content focused on those keywords. It will give you a head start. You can also use templates for creating high-quality landing page. 

Section Audience for Increasing Engagement

Sectioning audiences depending on product needs can increase customer engagement. To put it simply, not everyone can connect with your content. Different people have different needs, and are looking for things that suit their needs. Everyone is at a different level of the PC. For instance, creating content for awareness will be of no use for customers who are loyal.

Hence, when you will design by sectioning customers, you are going to provide comprehensive and effective content. The task is tedious, but not impossible. Start by categorizing email list. Marketers who have used segmented campaigns witnessed a 760 percent growth in their revenue. 

Know Your Audience, and Give Them What They Want

How will you know what kind of content you need to create? The answer is simple! Know your audience. For instance, when you are going to look for a keyword, you need to discover what the customers are longing for. Start by getting an idea about the demand of the content topic. You can use Google Trends for this. Type in the keyword and learn how hot or cold the topic is. 

The more you know about your audience, the better. You will be able to create more organized and targeted content.

Target Various Groups with Adaptive Content

The Millenials and Gen Z make up the majority group for whom technology is a central part of their lives. 

They grew up with computers and social media. Hence, they also make up the majority segment of the target audience, particularly in the US. Due to their familiarity with technology, they are well aware and expect high quality and meaningful content. However, you cannot target them in the same way. It is important to create adaptive content, which will support meaningful interactions on different social media handles and platforms. Your visitors and readers should be able to access the content on a PC, smart phone or even mobile application without any hassle.

Use the Hedgehog Content Model for Your Advantage

The concept is inspired by the old fable of the hedgehog and the fox. While the latter keeps trying on different things, the former focuses on one big idea. Now how does this story fit into your content marketing strategy? The idea is about staying focused. Do not worry about things like generating 10000 monthly visits, or seeing a 100 pc growth rate in one week. Stay focused on the bigger picture. Eventually, it will pay off.

Don’t be Afraid of Using Native Ads

Native ads is a type of online marketing where the ad matches the platform where you publish it. However, they do not look like ads. That does not mean native ads do not offer value. A study by Forbes established that people paid 53 percent more attention to native adds as opposed to banner ads. Approach native ads with a content marketing mindset. For instance, if you are opting for sponsored tweets, make sure that the landing page is well designed, and content is crafted accordingly. 

Be Willing to Evolve

Change is good, and inevitable. You should be open to new ideas and ready to evolve. Be aware of the developments in your relevant industry and adapt to the changing trends. Business models are also continuously evolving. If you plan on staying the market with competitive leverage be abreast of the current information. Be ready to change your strategy if it is not yielding desired results. Be prepared to satisfy the customers, regardless of the government policy or the economic situation. Evolve and adapt!

Give the Audience a Behind-the-Scenes Experience

Growing up, we all waited anxiously for the “The making of” videos by various artists on MTV. Personally, I was a BSB fan, and could not wait to see how they created the videos for “Everybody”, and “Larger than life”. 

You can employ the same strategy to generate a loyal set of target audience and increase the traffic on your website. Presell the content and the product by showing them the process of writing a blog, or designing the product. It helps the audience feel more connected and informed.

Summary

Content marketing holds elemental position for any business. It apprises people of the product and the industry. Consequently, people feel more connected. To yield maximum benefit from content marketing, it is important to establish a sound strategy that comprises at least a few of the following tactics, if not all:

• Build Targeted Landing Pages
• Section Audience for Increasing Engagement
• Know Your Audience, and Give Them What They Want
• Target Various Groups with Adaptive Content
• Use the Hedgehog Content Model to Your Advantage
• Don’t be Afraid of Using Native Ads
• Be Willing to Evolve
• Give the Audience a Behind-the-Scenes Experience