An animated explainer video is usually used by businesses to explain their story in an attractive way. They are short, to the point, and skip on any unnecessary information. Animated explainer videos began to gain popularity in 2007, when Twitter used it to explain its brand and purpose.
The Twitter video was simple. It avoided using decorated backgrounds, words or characters. Instead, Twitter opted for a straightforward approach, and managed to garner 10 million views. People instantly grasp the idea Twitter was selling. The Twitter tutorial helped Twitter become the social media giant it is today.
The video paved the way for a new era of explainer videos. Businesses have increasingly used this tactic to expand their brand’s presence and reach a greater audience.
These videos work perfectly for social media handles. But, it does not mean other businesses cannot exploit them. You can be a textiles industry, a fashion designer, or a simple story teller, explainer videos can help you engage your audience and connect with them on a whole new level.
The human brain is programmed to respond to narratives, particularly ones that engage with ideas that are familiar to them. By mixing unfamiliar ideas with familiar ones, stories told through video help introduce viewers to new concepts. An explainer video gives consumers a reason to care about a business.
Why does Your Business Need an Explainer Video?
An explainer video, basically, is a complete package. It combines moving texts, animation, graphics, still images and a whole lot of creativity for communicating your message to the prospects. It explains your videos and strengthens your company’s image.
You can yield:
- Brand awareness
- Online presence
- Build stronger brand affiliation and reveal company personality
- Social media engagement
Pssst…. Use it to grab their Attention
Without a doubt, your initial goal is to drive people’s attention towards your website to pique their interest in your business. Videos are a great way of achieving that goal. Visual entertainment has always been more pleasing as compared to descriptive ones. You can deliver your message and entertain the audience: hit two birds with one stone.
There is no law on where you can use animation. You can make short ads for social media platform, email the videos by generating lead, or post it on your website. You can use animated explainer videos to explain your product, give tutorials or just tell your side of the story.
You can fit it anywhere: It is Universal
You do not need a special reason to make an animated explanatory video. You can use it on top of the sales funnel to target new leads. Conversely, you can use it at the bottom to retain customer loyalty. Results will be positive, nevertheless! If you want to use video marketing effectively, try to identify your weak points and strong points. Apply them in animation.
Do you want to generate more leads? Do you want to target a new audience? Are you trying to explain the need of your product? You need to motivate the audience through your animated videos.
Or perhaps, you are trying to get back on the horse after suffering a loss, animated explanatory videos can be the boost you are looking for.
It doesn’t make you Look Desperate!
When you oversell yourself, it comes off as desperate and can be off-putting. People assume either your product quality is not up to the par, or think they can bargain the price with you. When producing an explainer video, you usually have three objectives:
- Explanation
- Education
- Entertainment
It shows that the business puts the client first. It is focused on satisfying the customer. You can tell them the benefits of your brand through subliminal messages, without fixating over being blunt.
Explanatory videos help with the lexicon and shows complex ideas in a simple form.
Prospects receive this as a positive message, thinking that the brand puts its customers first, and thrives for their comfort. It makes the audience loyal. Consequently, people are more interested in purchasing anything provided by your company.
Your Brand Becomes Organic, Human!
Flat images, and written texts do not show emotions. On the other hand, when we think of Bambi, or Nemo, from Finding Nemo, we still feel a strong connection with the movie. For a brand to show emotions is a powerful thing. It creates a humanistic image in people’s minds. You can communicate emotions by exaggerating illustrations and market your brand in an expressive, more distinct way.
Human minds are programmed to attach themselves with things that hinges on emotions. Combine that with immaculate sound and story, you can connect with your customers easily.
It Is Easy Shareable and Makes Information Viral
Social media has given people the option of sharing content with their friends and social circle. People love to share interesting content on their social profiles. An interesting video can be your tool of secondary marketing and generating leads. Social Media influencers can be your ideal referrals. Original videos and ideas can go viral in an instant. Appealing animated videos can give you the marketing you need to rise t the top. You do not have to make videos that explain your brand. Be creative. Use this opportunity to raise awareness about a social problem. Use your logo in the video, so that people would associate with your brand. Consequently, people resonate with your message, they are going to visit your webpage, and make a purchase solely because they connected with your video.
Conclusion
Animated explanatory videos can be your ultimate marketing tool. You can use it to attract attention, and spark a conversation about your brand. Be vigilant in employing the story and animation to get the best results possible, and gain a leverage over your competition.
It can increase your social presence, help with SEO, generate leads and act as a secondary marketing tool, without you having to spend a fortune on unnecessary advertising and outdated marketing techniques.
