Human kind has appealed to visual images since time immemorial. From cave art to the Egyptian hieroglyphics, visual art is what described these civilizations. Similarly, logo is what defines an organization or an entity. A logo could be an image, text, shape or the combination of these three element that depicts the name and aim of a business. It could be complex, or simple. The logo design comes down to the message the brand is trying to convey to its audience. A well designed logo conveys the brand message and establishes an emotional connection with the target market. 

Characteristics of an Impressive Logo

A logo carries the weight of the business on its shoulders. It is what people will see on billboards, magazines, digital ads, visiting cards and the product, among others. A logo that is memorable and differentiates you from competition can foster brand loyalty.

One does not need to jumble up a logo with unnecessary design elements in their logo. A business logo should be clear, and easily interpretable. This allows the audience to connect fast with the company. A simple logo also makes it easier for you to apply it across various platforms such as social media handles, stationery etc. Reducing or decreasing the size of the logo should not distort it, or make it appear crammed.

Be definitive to offer clarity to the customers. You might assume that designing a logo specific to a single service is counterintuitive. Surely, the more things you offer the more flamboyant the logo must be. Contrary to this, an easily identifiable logo can trigger people’s affection, and establish a trustworthy relationship with you brand. If they are satisfied with one of your services, they are likely to try other things that you have to offer.

So why should you invest in a good logo design, when you can easily purchase a ready to use one?

Your Logo is your Identity

Your logo defines your brand identity. Simply put, your brand is the elemental success factor for the business. Whenever a person thinks of a brand, the first thing that pops up in their head is the logo. When an individual thinks of fast food, we initially think of the golden M, and get ourselves a McDonald’s. When think of exercise, we recall the “check” mark imprinted on Nike. This is how a logo defines your brand’s identity. It associates itself with certain factors, and people are automatically connected with it.

A logo tells people what your brand stands for. The mouse ears of Disney show that it is a children’s entertainment service. The Burger King logo shows that it is a burger joint, and the place is king of burgers.

Attracts New Customers

Visuals have always had a special attraction for people. The colors, shapes and design should all be peculiar enough to draw people’s attention. The Starbucks’ logo draws people towards its coffee shops in massive quantity every single day. 

Use it to Brand Yourself

A logo does not explain your company’s entire story. It is a sign of confidence. It showcases your motivation and commitment towards a better brand image, and an everlasting clientele. A strongly designed logo screams loyalty, and long term goals. A professionally designed logo expresses professional values, norms and ideas. A poorly designed logo yields polar results. People are less likely to invest in a product whose logo they do not understand, or comes off as distant. 

Also, as your company evolves, the logo can be updated to manifest growth, and transition. 

Gives you a Competitive Edge

Sometimes businesses can use their logo to get a competitive edge over their competition. Companies often come up with identical logos when selling similar products. Pizza joints will show pizza in their logo one way or the other. Cellular networks will also have similar logos. This is where you can get a competitive edge. A daring logo can stir the pot, and produce an impressive recipe for success. The Apple logo has nothing to do with computers. It is an organic shape applied to a company that pioneered technological innovations. However, the logo speaks for itself. It represents the brand. People recognize it in every corner of the world. Many a time people buy Apple gadgets only because of the half eaten apple on it. 

Earns Brand Loyalty

A strong logo is beneficial for ensuring brand loyalty. Take Apple for instance. People purchase Apple products because of the logo, even though many have complained over the high price tags. Similarly, leading fashion brands like Coach, Chanel and Gucci sell their products at high prices because they know the worth of their logo. 

People purchase Gucci bags mostly because of the value the logo carries, even though they cannot afford it.

 Concluding Remarks

Logo is the symbolic representation of a company. It depicts the goals, aims and professional values the company holds. A logo should be memorable, differentiate the brand from others and should be able to foster brand loyalty. It should be meaningful so that people will connect with it emotionally. A well designed logo defines your brand’s identity. However, as overwhelming as it may sound, having a custom logo designed can help generate a strong clientele.

Your logo is what the people will remember, and probably share with their friends as well. A generic logo design can disappear and get overshadowed by a renowned brand. Conversely, a daring logo can help you distinguish yourself from the crowd. You cannot use fire as a logo when you are trying to sell frozen yogurt. The color palette, the patterns, and the typography all crucial for your logo and hence brand image.