Choosing the right sales methodology is much like choosing the right ingredients for your recipe. You assess them, look at their nutritional value, their cost and how they will affect the taste of your food. Similarly, when choosing the right sales methodology, you look for the ideal or at least optimal method that will help bolster profits. How can virtual assistants help you achieve this goal? Virtual Assistants are not like in-house assistants. They work remotely, and chances are bleak that you will ever have a face to face interaction with them.
Here are a few ways, hiring a VA can help you select the ideal strategy for your business growth.
They Can Help You Focus
It is obvious that a virtual assistant will perform many mundane tasks for you which will help you save time and focus on your core business. However, a VA can help you assess various marketing methods and determine the one that works best for your organization. A virtual assistant can employ the value based selling approach. Value based selling entails the process of understanding and hence reinforcing the reasons why your product will be valuable to the purchaser. VA can assist identify the value of the product, and increase the likelihood of a purchase, especially at a favorable price.
Social Media is Popular!
Social media has changed how people interact with one another. Gone are the days of waiting weeks for epistles and letters. Gone are the days of waiting an entire day for a news update, or waiting for the hourly updates. People are constantly using social media to communicate and network. However, despite the storm that social media caused, many businesses do not focus on implementing a sound social media strategy. Result? Low sale output!
Sales rep and agents can utilize social media to get in touch with purchasers and explain them the product’s features extensively. Customers can also utilize social media handles to contact your reps, to get a better idea of what you are selling, and why your product will be a better option than
Handle Extra Workload
Virtual assistants can handle work load better than in house employees. In case of a new product launch, or new campaign, you can hire an extra set of call agents to handle the increased work load. They can achieve dead lines without facing any grid lock. Thus, the extra set of call reps can answer queries efficiently, and result in a rising sale rate. You can also hire call agents to work for specific time period. You can outsource the night shift to them, while your in house representatives can manage the day time calls and customer queries. It will increase efficiency without taking a toll on your budget, while you can execute the campaign or launch the new product with confidence.
Employ the Sandler Method
Another effective way call reps can help your business is using the Sandler Selling System. It focuses on the sale agent act as a consultant instead of a pushy salesperson. The method concentrates on asking the right questions instead of pushing a product on someone who does not want or need it. The sales rep asks the right questions in the qualifying process. It helps to bring to limelight the highs of the product. A sale rep can ask the prospective clients about their needs, assess their answers and present them with the product that encompasses their demands.
Build Your Relationships
You virtual assistants can cement the foundations of your relationships with your clients. An effective methodology is the inbound strategy where your organization builds meaningful, and lasting relationships with its consumers. The method values the customers, and empowers them to reach their goals. The sales rep can apply inbound strategy in three ways
- They can attract customers by initiating a valuable conversation to establish trust between the two parties, driving the customer to engage with the rep.
- They can engage with the customers by providing them insights and solutions which addresses their apprehensions and aims. Hence, the likelihood of a purchase increases.
- The call agents can focus on empowering their customers. Delighting inbound strategies focuses on the customer’s happiness and satisfaction post purchase. It includes advising or assisting them at any point in time.
Employing the Challenger Sale Marketing
It has been found that in a digital market, a customer has made 57 percent of the sale before even coming into contact with the seller. A VA can use the challenger sales model to attain a competitive edge over your competition. Through the Challenger Sales Model (CSM), the call rep can style your sale process, and take over the customer-seller interaction. They can effectively converse with the customer by using the right combination of skills.
A VA can teach for differentiation: Since a VA is specialized in customer feedback, therefore their knowledge of customer’s business, and customer’s point of view becomes easier to understand. It paves the way for a two way dialogue, not just pushing the product onto the customer.
The VA can also style the message based on the desires of the customers, such as value for money.
The VA can easily take over the sale because it is their area of expertise. They feel comfortable in discussing money matters, and gravitate the customer for closing the deal.
Conclusion
Having a successful and loyal clientele is the essence of a successful business. You are not looking for a one time sale. Your business goals should be long term, and emphasize on attracting as many clients as possible. For this to materialize, it is important to outsource call reps that excel in customer feedback. Being experts in customer care, virtual assistants can utilize various sale techniques and methodologies to increase your sale ratio, without you having to spend millions of dollars on marketing campaigns.
