SEO is the whole nine yards of contemporary marketing. Gone are the days when businesses would invest a king’s ransom in billboards, print media ads and things of sorts. The internet, and social media have created such an environment for marketing that you do not need to spend thousands of dollars to get on top of the marketing game. SEO changed the game of how digital marketing works. Even though the term is heavily focused on search engines, people form the center of SEO. 

If you are a newbie in online marketing, SEO can be a crucial aspect of your marketing. Understanding SEO might be difficult at first, but once you get the hang of it, SEO can be the best thing that will happen to you about your business. Here is a five prong approach that you can consider while designing your SEO strategy.

Define Your Goals

This is the stepping stone for your SEO strategy. The central aim of SEO is to boost a business’s presence on the internet. SEO can keep you relevant so that you can generate better sales and revenue. Therefore, generating goals for your SEO strategy should be a priority. It requires extensive brainstorming from the marketing team. You need to develop your short term and long term goals. Developing goals would help you understand how you want to maneuver your SEO strategy. You need to establish pros and cons of each goal. You can also create a list of goals in terms of priority. Organized goals will omit hassle and put you on the right track.

Visually Represent Your SEO Strategies

Defining goals was just the beginning of a comprehensive and succinct SEO strategy. Following brainstorming activities, you need to document your goals in detail. It will have multiple advantages. For starters, jotting down ideas and information keeps it safe, and omits the risk of forgetfulness. In case you forget, you can easily refer to the reports you created making it easier for achieving your SEO goals. You can also use charts, and graphics to make your goals more appealing and self-explanatory. 

Do Not Forget the Five W’s and One H!

When, why, where, who, what? These are the five W’s that you need to consider. These five W’s will let you define your target audience in a lucid manner. 

Who?

Who is your target market? Who needs your products? Who is your competition? How long have they been in the market for?

What? 

What do they need? What cultural implications your product might have on them? What advantage does your product give over your competition?

Where? 

Where do they live? Which geographical area? How does it impact the product you are trying to sell? Will it be affected by the climate? Does your delivery services cater to that area? Will you need to implement extra delivery charges?

Why?

Why would the people prefer your product to that of your competitor’s?  Why would the target market trust you? Why are you introducing your services or your product now? 

When?

When can you introduce your product to the market? How long will the delivery take? When and where can the customers contact you? 

How?

How will you brand your product? How will it relate to your customers? How will SEO react to your product description, your web content and your overall web outlook? 

Answering these Five W’s and One H will further clarify your goal and hence, your SEO strategy as well. The Five W’s and the H will allow you to develop your keywords, and relevant tags. Consequently, you will also know what kind of content you should produce for your web page to keep it apropos for search engines.

Know Your Audience 

This might seem typical and rather bland. Nevertheless, it is just as important for SEO as it was for conventional marketing. You need to know whom you are aiming for. What are their needs and wants? Do they really need your product? What attracts them? What distracts them? Audience’s needs in the digital age are constantly changing. Every day a new product peaks their interest that lasts for a week or two. Take fidgets for an example. Everyone went crazy for the fidgets. Companies introduced various types of the spinning toy. They reached their peak, and a few moments later, they turned to dust. Therefore, you need to know how to manipulate your audiences’ brain and keep them hooked on your product. When they will keep coming back for more, search engines will begin to direct more traffic towards your website. You can carry out surveys, or interviews to get an idea of your prospective clients. You can even crawl your competitor’s webpage, understand the purchasing habits of their customers. Once your target audience is well defined and established, hitting the bull’s eye will not be much difficult. 

Be Precise in Your Objectives

As I mentioned earlier, define your goals. But defining them is not enough. During brainstorming sessions, it easy to get off track. One thing might lead to another, and before you know, you are searching for a new action film on Netflix. Therefore, I suggest you should remain direct in your objectives. Avoid using complex language. Definitely skip verbosity. Stick to the point. This will not only help you, but your employees as well. Being specific in SEO strategy will make things much easy. Ill-defined goals and strategies would just result in a hodge-podge of irrelevant and bizarre ideas. It will only make things more tedious for you. It will lead to more labyrinths than solutions. Therefore, be precise.

Final Verdict

SEO is all in all of digital marketing. Formulating an ideal strategy is arduous, but not impossible. Keeping these five prongs in mind will let you kick start your business strategy. Just make sure you follow these rules. Discuss ideas with your employees, create relevant and organic content. Keep SEO at the back of your mind while establishing any marketing ideas.