Art is an indispensable part of life. Over time, it has manifested itself in multifarious ways. Nowadays, an artist can make their painting come alive by animating them. It allows an individual to express ideas that human minds normally cannot comprehend. It gives you wings. It gives you hope. In this age of digital marketing and strategy, importance of using animation cannot be emphasized enough. You can utilize animations to promote your business on the internet. Animation is a means of surreal interaction. It helps you convey your message and communicate with the audience in a fantastic way. 

Animation can bring concepts to life through character development. Here is a list of reasons why your business should use animation. 

It Will Help You Stand Out From the Competition

Digital marketing is constantly evolving. Competition is on the rise. Standing out and being unique is the only way to success. Animated video can help you achieve the distinction your brand needs. It can set you apart by portraying your innovative and creative approach, while highlighting your company’s futuristic approach.

You can Boost Conversion Rates

Animations can play a crucial role in increasing your conversions rate. They can inspire the customers to purchase your goods or services, hence maximizing your profits. Studies have revealed that animated videos can increase the conversion rates on any website by 80 percent.

You can be selling anything. Perhaps a book, textiles or some services, any product can be marketed with an animated. It could focus on a serious issue, be an infographic or a light hearted clip.

Interact with the Customers

Interaction with customers has become a significant part of business strategies. People also enjoy watching videos more than reading guidelines. An animation can create the competitive advantage that you have been longing for so long. Such a video can be employed to explain a complicated process. By using interesting characters, a complex concept can be broken down to its simplest form, hence engaging the customers. Animations can trigger emotions and initiate conversations across various platforms.

Improve Your SEO

Nowadays, SEO is what digital marketing is all about. If any business wants to increase traffic on their website, increase conversion rates, and improve their ranking on search engines, they have to play smart. Search engines, like Google, crawls through websites and assesses their content. They also crawl through media files such as images, and animated videos. Hence, making it an excellent way of improving your SEO. Consequently, your website becomes visible to prospects. 

As videos are usually a minute or two long, visitors will usually watch it till the end and spend at least a few minutes on your website.

Google’s algorithm considers it a positive aspect, since it also assesses the amount of time a visitor has stayed on your website.

Save your time and money

Animation videos are time efficient as well. A simple tutorial video can be watched for years without it appearing outdated. The element of fashion also does not impact animated videos. Choosing animated characters cleverly can keep the video looking fresh. Hence, a onetime investment in a single animated video can save you a lot of money. Since you do not have to keep updating a single video every other weekend, it is time efficient as well.

Animated video is shorter as compared to reading long manuals, or descriptions. You can use animations to explain the gist of your product, and website, without including extra information. Consequently, visitor’s time is also said, which they can use to make a purchase on your website.

Animated Videos are Politically Correct

Nowadays, political correctness has become a part of the culture. Many words, identities and jargons that were wide spread a few years ago, are no longer accepted by the general public. 

Another factor that is important to consider is the political correctness of animated videos. Live human actors can belong to a particular identity, which might send the wrong message from your part. You can use animals, or caricatures in animated videos which are exclusive of ageism, gender discrimination, color or race. Hence, you can use the same video to engage with the customers all across the world, and reach a wider target market.

Impress Clients at Sales Meetings and Attract Attention at Events

Let’s admit it. We find Power Point presentations boring, and dragged. Half the time in business meetings, you lose your audience in the first few seconds. 

On the other hand, animation in a meeting can impress your superiors, by showing your level of commitment to your idea. It can also get your message across to clients and aid in closing a deal successfully. 

At exhibitions you can draw people in and start a conversation by playing your animation video on a loop on a big screen.

Help Clients to Understand Your Product

Every business has a unique jargon. Sometimes clients are unable to grasp that lingo and find it tedious to understand what you are trying to sell them. If they do not understand you, chances are they are not going to make a purchase. Animated video can explain your idea and product in a simpler, more interesting way. 

Animations are a great way of storytelling. A two minute video can display real life examples in a comprehensive way. In a two minute window you can show how your product affects people and how it will help your clients without losing their interest in the product.

Show You Brand Development

Another way animated videos are useful is promoting your brand. You can incorporate your logo and brand’s color scheme in the videos to leave a stronger impact on the customer. 

Conclusion

Animated videos are a great way of infusing creativity with your brand’s identity. There is a wide array of animated styles you can choose to keep up with the trends. 2D, 3D, and board animations can get your message across succinctly.