To put it briefly, content marketing answers the audience’s questions. It builds trust with the target market and improves conversions. Since the term was coined, content marketing has evolved from being a new marketing concept to one of the most crucial marketing powerhouse for businesses of all sorts. The question whether content marketing is important for you or not, is no more relevant, because content marketing has become the essence of every business’s online presence.
The pertinence of content marketing relates to its ability of increasing the volume of traffic on any website. It creates awareness, hence leads to generating quality leads that helps to retain healthy sales and profit maximization.
However, you can’t just wing it. Content marketing requires strategic planning, and proper execution if you want to exploit it to its full potential. Content marketing is not like the conventional marketing. Traditionally, marketing meant telling the world that you are great at what you do. With content marketing, you get to show the world how great you are at what you do. You don’t just push out promotional messages through various channels. Instead, in content marketing you employ tools to find customers and provide them with the information they are looking for.
Why is it Important?
Content marketing is important for many reasons. Here are 7 reasons why you should start working on your strategy right away:
- The Pull Marketing Strategy
- It is the Essence of Digital Marketing
- Return on Investment is High!
- It Improves SEO Rankings
- It is Pocket-Friendly
- It will Create Trust with your Audience and Improve your Reputation
- High Quality Content helps to Build Brand Awareness
The Pull Marketing Strategy
Content Marketing does not push brochures, and advertisements down the target audience’s throats. It pulls the audience towards the brand by informing them of the value a particular product might hold for them.
It is the Essence of Digital Marketing
Content marketing connects all elements of digital marketing strategy. It supports those elements that can be used for you blog, email marketing, social media and other platforms. If you create engaging content the traffic on your website will increase by manifolds. It will also determine the customer experience with the brand, and plays a pivotal role in the buying cycle.
Return on Investment is High!
Content marketing can pull a significant amount of visitors to the website and generate leads. Your content needs to be consistent to boost conversions and sales. Obviously, these conversions are of immense importance as they are the building block of the sales funnel. You can offer your clients a brochure, an info-graphic or just a white paper giving them important information at every stage of the buying cycle.
It Improves SEO Rankings
Your SEO rankings depend on the quality of the content you deliver. Optimize you page with useful information, blogs, images etc. to help the search engines to know the relevance of your website in the market. Quality, updated and apropos content can help you get on the first page of search engines, and increase your revenue.
Google and other search engines continually update their algorithms. You should keep an eye out and keep on improving your content as well. Also, blogs can increase the number of content on your website. The higher number of pages means Google and other search engines will have more data to index and show to the users. However, more number of pages does not mean it will increase the traffic on your website. But, it does give search engines good amount of data to work with.
It is Pocket-Friendly
Conventional marketing required a huge budget for promotional campaigns. Even small businesses need a significant chunk of budget to invest in campaigns such as poster printing, brochures, etc. Content marketing is light on the pocket. A report conducted by DemandMetric revealed that CM costs 65 percent less than conventional marketing. However, what you save on money, you spend on time. Content marketing is time consuming and can take some time to reap visible results, especially for SEO.
It is more appropriate to hire digital marketing agencies, such as Ternion Solution. Ternion Solution uses experts and experienced marketers that can increase your traffic by 81 percent.
It will Create Trust with your Audience and Improve your Reputation
Why do you create content? What do you include in it? The answer is simple you create content to inform the readers of your brand. It provides both mundane and crucial information to the audience. Sound content will give them the answers to their questions, before the readers have even asked them. Hence, a bond based on trust is established. This way, your brand reputation is also improved.
High Quality Content helps to Build Brand Awareness
Sure you can build brand awareness through several means. But I believe content marketing is the most effective way of doing it. When you write about topics people are searching for, they will begin to associate that particular content with your brand. For instance, you sell hair products. If you write a few blogs related to hair fall, the readers will eventually begin to consider you the expert on the topic, and trust your products with that particular problem. Consequently, they will share the blog on their social media platforms, and through word of mouth as well.
Conclusion
Content marketing, unlike traditional marketing, has a lot more potential especially for new entrants. People who want to start a business but are on a limited budget can readily use content marketing to increase brand awareness, establish trust with their audience and improve their SEO rankings.
Content marketing is essential for pulling in customers as it provides them with useful information, and answers their questions, before they have even asked you. For a sound content marketing strategy, the wise thing to do would be to hire any digital marketing agency, such as Ternion Solution, as they not only give you value for money, but show better results that you can garner on your own.
