Few blogs ago, we discussed on the consequential need for having an astute and smart SEO strategy. SEO is to business, what food is to humans. Right food can make you healthy, help you grow. Wrong food can take a toll on your mental and physical health, as well as your pocket. Same is with SEO. A sound SEO strategy, paired with a wise SEO routine can help you attain a healthy business growth.
Here are 8 steps you can take for your SEO routine:
- Keep it fresh.
- Maintain your Interlinking
- Maintain Your Website
- Pay attention to technical SEO
- Keep a Close Eye on Your Analytics
- Social Media Presence should not Be Taken Lightly
Keep it fresh!
Content includes media related to your website. It drives traffic to your page. It could be blog posts, quizzes, videos, informatics, etc. Fresh content does not refer to making little updates and changes to the existing website or social media handle. It involves new things to your page. A blog can help website rank for more keywords. Keyword optimization is important for SEO. Through fresh content you can introduce relevant keywords for improved website ranking.
From a visitor’s point of view, fresh content keeps them coming back to the website. Engaging content can attract new customers.
Search engines crawl through existing web pages. When they dig up new content they recognize that the webpage is active and continually being updated. Every time you publish new content, the site will get re-indexed by the SEO. New content creates a new link for your website. More links can help your business grow and improve SEO.
Maintain your Interlinking
An internal link connects one page of a website with another. Interlinking serves threefold purposes:
- It helps in web navigation
- Helps to determine the architecture of the website
- It defines a website’s hierarchy
Basically internal linking solidifies the overall SEO value of a website. It guides the spiders by providing them a clear path. It also strengthens the SEO by prolonging sessions for the users, and creating a network of pages. Firstly, try to use text as opposed to linked images. However, you would want to avoid two types of links.
Use natural links. It means that the link should match the context of the content. Users are more likely to click on such a link. It could be an external link, as long as it piques the reader’s interest. Content links act as a strong signal to the search engine and the user. It tells the SE that the user wants to read is. However, you do not to bombard your content with internal links. Keep them within a reasonable number. Three or four seems like a reasonable number to me. But you can increase it by two or three.
Maintain Your Website
Consumers and business are increasingly relying on the internet to sell and purchase their products. The major components of website maintenance is website security. Keeping the security updated protects the website from hackers, and viruses. It affects SEO ranking as well.
Since competition is sky rocketing these days, businesses should focus on making it easy to use and fast. If the website takes longer than a few seconds to load, the users might turn away. It also affects your ranking on SEO.
You can maintain your website by rewriting the website content. Update the graphics, as the business continues to grow. With time, the content will become more targeted. From time to time, test the site’s functionality. It lets you determine and understand whether there is any link that might be broken.
Pay attention to technical SEO
Many things play a part in the speed of your website, and hence SEO. One of them involves looking over the technical things. For instance opting for a high quality but small sized image.
Also, fix any duplicate content issue. Duplicate content can confuse users as well as SEO algorithms. It can be used to manipulate rankings on search engines. Therefore, SEO is not much fond of it. You can prevent duplicate content by programing your CMS to stop it from publishing more than one versions of any post or page. Such as, getting rid of printer-friendly versions.
Keep a Close Eye on Your Analytics
Measurement, in SEO, is elemental for success. SEO analytics refers to the process of tracking, collecting and thus analyzing marketing data with the aim of increasing the organic traffic on your website. For this purpose you can use many analytics’ tools available that allow you to measure your SEO data. You can track your keywords in Google Analytics to understand its standing and output.
Apart from Google, Microsoft offers free analytics tool: Microsoft Clarity. Although it is still young feature wise, it is still worth giving it a shot.
Social Media Presence should not Be Taken Lightly
Social media, like I have said multiple times before, is the essence of modern marketing. It does not contribute directly to Search Engine Optimization ranking. However, it allows you to share links across various social media platforms. Thus, resulting in brand exposure. It helps in six ways.
- Your content is distributed extensively
- Your posts gains a longer lifespan
- It increases your website’s online visibility, hence increases your organic traffic.
- Increases brand recognition
- Your brand’s reputation is enhanced
- It boosts SEO at local level.
Directly Social media does not impact SEO. However, when more people access your posts on social platforms, it creates signals. These signals show that your content is relevant and hence your SEO ranking is positively impacted.
Concluding Remarks
One cannot emphasize enough on the importance of SEO in digital marketing. We need our brand to outshine others. It needs to attract customers while retaining the current ones. This is only possible if you add the afore mentioned tasks in your SEO routine.
